Here's a campaign Jason was commissioned by TBWA Paris for Novotel. A brand new campaign for Novotel, it was shot on location in London, Florida and Georgia. Oh yes and Slough!The campaign rolled out in France on 12,000 outdoor billboards and on more than 800 digital screens in train stations and airports. It will launch in the rest of Europe throughout 2015.
Agency: TBWA Paris
Creative Director: Jean François Goize
Art Director: Céline Laffray
Copy Writer: Jean Denis Pallain
Art Buyer: Julie Champin
CGI: Antoine Magnien
Photography by Jason Hindley
Some behind the scenes snaps from the shoot.
On location in middle of nowhere in southern Georgia on an unbearably hot and humid day.
Jason looking "hotter than Georgian asphalt"?!
A pitstop for some southern fried chicken and waffles before catching our plane home.