Here's the main image from the BlackBerry campaign Jason shot with Winkreative. The campaign was specifically designed to go in Alpino the second super-premium newspaper by Monocle which is out now. The design director was Maurus Fraser and the art buyer was Petek Sketcher.
The image ran as a double spread in the centrefold of the newspaper.
The beautiful contemporary chalet in the photo was in fact a set built in a studio in Shoreditch. So, sadly no trip to the Alps this time round but still it was such an amazing shoot to be a part of. The Alpine scenery outside the window was an image we found in Jason's archive and it worked perfectly!
The campaign features the new BlackBerry Torch phones as well as a teaser for the soon to be launched BlackBerry PlayBook. Here are the other 3 images from the campaign. Another version of the Torch phone images will be in the next Feb issue of Monocle. I will post these images once the magazine has come out, which should be pretty soon.
Apparently Alpino is targeted at readers on their skiing break and this time distribution has increased to stretch from Aspen to St Moritz to Niseko, and all Alpine nations. If you're stuck in rainy London like me, you can always buy a copy from the Monocle site.