Thursday, 20 January 2011

BlackBerry Campaign for Monocle Alpino

Here's the main image from the BlackBerry campaign Jason shot with Winkreative. The campaign was specifically designed to go in Alpino the second super-premium newspaper by Monocle which is out now. The design director was Maurus Fraser and the art buyer was Petek Sketcher.
The image ran as a double spread in the centrefold of the newspaper.

The beautiful contemporary chalet in the photo was in fact a set built in a studio in Shoreditch. So, sadly no trip to the Alps this time round but still it was such an amazing shoot to be a part of. The Alpine scenery outside the window was an image we found in Jason's archive and it worked perfectly!
The campaign features the new BlackBerry Torch phones as well as a teaser for the soon to be launched BlackBerry PlayBook. Here are the other 3 images from the campaign. Another version of the Torch phone images will be in the next Feb issue of Monocle. I will post these images once the magazine has come out, which should be pretty soon.

Apparently Alpino is targeted at readers on their skiing break and this time distribution has increased to stretch from Aspen to St Moritz to Niseko, and all Alpine nations. If you're stuck in rainy London like me, you can always buy a copy from the Monocle site.

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Monday, 17 January 2011


The final image of the Nespresso ad Jason shot recently with McCann Paris.

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Thursday, 13 January 2011

Getting stuck-in in Warsaw

Last month Jason, Dan and myself made a trip over to Warsaw to shoot a campaign for TOZ (Polish Animal Protection Society) with Grey Warsaw and an image for BBDO Warsaw's agency Christmas card. Jason's Polish agent Photoby also managed to somehow squeeze in portfolio presentations at 8 different ad agencies over 3 days. Thank you again to all the creative directors, art directors and art buyers that took time to attend the presentations!

Dragging the folios around in the snow

On our way to our next portfolio presentation, we happened to drive past the Nespresso ad Jason had shot in Paris. 

Shooting the TOZ campaign

Final images of the TOZ campaign

Shooting the BBDO Christmas card image

Getting carried away

Thankfully the end result made for a much more festive image

Always great catching up with Krzysztof and Tomek. The funniest pair in advertising by far.

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Wednesday, 12 January 2011

Arthur Guinness Fund Campaign

Here are the final images from the Arthur Guinness Fund campaign Jason shot back in September with Irish International BBDO. It was a great campaign to work on and for late September, we were extremely lucky with the amazingly sunny weather.
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