Jason Hindley commissioned by M&C Saatchi
Art director: James Millers
Copy Writer: Andrew Long
It may look like we got lucky with the weather; the shoot day falling on a rare sunny day in London. But unfortunately the reality was far from it... It was one of the coldest days of the year with sub zero temperature and grey, cloudy sky.
Here's the "before" picture (scroll right down for the "after"). Jason and Dan, still blissfully unaware of the torture that awaits them. They were stuck up on a 45 metre cherry picker in freezing cold temperature for four solid hours. Dan says the cold rendered the Twix bars they took up with them rock hard. So they were not only cold but starving too!
And up they went....
Meanwhile... in the director's suite..
The glamourous job of hoovering the pavement.
And here's the "after" picture of when they came back down...
Once the money shot was in the bag...
We got a little carried away with our group shot.